For more information on Lindsey, visit: http://www.LindseyPollak.com

I wanted to drop in a quick post about one of the most insightful and clever books that just came out and was written by my friend Mike Michalowicz.

If you buy it, that is great, but that is NOT the intent of this post. I simply wanted to expose you to a concept and ‘movement’ that is all about helping young entrepreneurs and aspiring entrepreneurs achieve the next level. The link to the website is:

http://www.ToiletPaperEntrepreneur.com

I also will be interviewing Mike Michalowicz on Y-
Talk Radio tomorrow night. Be sure to tune in here.

I want to thank Generation Y business leader Greg Rollett for this thoughtful and inspiring post.

Why Gen-Y Needs Leadership by Greg Rollett

I am a Millennial. I need leadership. I need help in taking me from here to there, wherever there might be. And I need you to help me get there.

In the last few months I have been working with Lee Cockerell, a recently retired Disney Exec VP of Operations. Lee and I met when he was looking to learn more about Social Media and Gen-Y and apply it to the marketing of his book, Creating Magic. Being that high up in an organization like Disney takes not only patience, but a person who displays the ability to lead not just one department or team, but teams of teams, initiate new procedures and take a business further into development.

Lee has shown me time and time again that leadership starts with your core values. Caring for those around you, making sure that everyone matters and noting that everyone on your team is an extension of your brand are fundamentals of his teachings. Taking this into a leadership role is crucial for Gen-Y’s to learn as they enter the workforce and climb ladders in Corporate America, in small organization or in their own businesses.

Personally, this advice has been echoed throughout my start-up marketing agency in the past few weeks. Being a young leader itself is not an easy feat, and without guidance or leadership from someone who has “been there before,” makes is even more difficult. Leaning back on Lee’s advice and the advice in his book has helped us in hiring decisions, event appearances, employee purpose and company direction.

Finding a leader who can share their knowledge, experiences and stories with you may be one of the greatest factors in your personal development as a young leader. Humans generally like to lead by example. Even as times and technology change, we still function as we did hundreds of years ago. Learning from past mistakes, miscues, tragedies and triumphs will help us avoid pitfalls and recreate magic for our clients, customers, employers, fans and family.

Find a leader and let them share their story with you. I am a Millennial and I need leadership to help me lead.

(This guest post was written by Greg Rollett, a Social Media and Gen-Y Marketer from Orlando, FL. Read more from Greg at his personal blog or email him at greg.rollett@endagon.com. The Gen-Y promotion site by Greg and Lee is Creating Gen-Y Magic)

The book that took 35 experts 18 months to create is now here! I am honored to have been asked to contribute a chapter on the Masterful Guerrilla Team.

Book Description: Let 35 World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans! Here is a taste of what you’re going to learn in Guerrilla Marketing on the Front Lines: * Dozens of new high impact strategies for reaching and acquiring new customers…even on a shoestring budget, * Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates, * The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep. Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!

Pick up a copy today from Amazon.com.

I recently talked with Michael O’Brien with HR Executive Magazine about the new survey, Millennials at Work: Myths vs. Reality, released by New York-based advertising agency JWT.  The study is a great read, so check it out.

O’Brien has written a short article, Misunderstood Millennials that may be of interest to those of you working in the HR field.

“Now that members of Generation Y are graduating from college and entering the workforce, they’re bringing with them a slew of technology demands. In fact, in many cases, they research the technology portfolios of potential employers before agreeing to schedule job interviews.”

The point that stood out for me in this article is that many Millennials are saying they are reluctant to work for employers who are not incorporating Web 2.0 into their daily operations.

Get the full article on Computer World

I had the honor to be able to interview James Sun three times during 2007-2008 on his views about his success on The Apprentice, leadership and how Generation Y is embracing our world for the opportunities it offers. James is a Gen X, but he really has his finger on the pulse of what Generation Y most needs and wants.

One of the interviews was published as an article by Young Money Magazine in May of 2008, and I hope you enjoy it!

James Sun: The Millionaire Apprentice

Now, exclusive research by Personnel Today and Ipsos Mori, sponsored by voucher provider Love2reward, has shown that perks aren’t quite as important as everyone thought…the research shows that cash is, ultimately, king.

Read the full article here.

About Scott Bradley

Great interview (he has had rave reviews today from my network) with Scott Bradley who is an innovative entrepreneur and marketer who has mastered the skill of networking online and offline. He is currently working on helping his friend Mike Michalowicz, who is also an entrepreneur, promote his new book on entrepreneurship titled “The Toilet Paper Entrepreneur”: http://www.ToiletPaperEntrepreneur.com

Blog: http://www.NetworkingEffectively.com

YouTube Channel: http://www.YouTube.com/ScottGBradley

Twitter: http://www.Twitter.com/scottbradley

 

 Scott Bradley Interview [39:37m]: Play Now | Play in Popup | Download

I am just forever impressed with Arel Moodie.  He is one of those young leaders who is going places.  He is just great.  He calls me on occasion just to thank me for being of support to him.  It’s easy to support him…he’s great!

I want to share this video with you of one of Arel’s recent speaking gigs.  I think once you see the video, you will see why I think he’s great1