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The New Loyalty Blog Post by MoJay on http://EmployeeEvolution.com

February 27th, 2008 by beafields

The young bloggers and journalists over at Employee Evolution.com are writing some very poignant blogs about the role Gen Y is playing at work, how they view work and some of the challenges and opportunities which are popping up for organizations around this topic.

A recent post by Raymond A.R. Jarosz (Known as MoJay) on The New Loyalty is a great post, and I have a few comments to make.

I think as senior leaders, we have to be careful about labeling Gen Y as disloyal. Many of the companies who are doing a great job with young talent retention understand that Gen Y does not necessarily leave a company, but they leave a boss who makes life difficult, or they leave a stagnant environment. The Gen Y’s who are sticking with a company are doing so because they continue to be offered multiple opportunities to learn, grow and “build out their career”. Intuit, Google and Sun Microsystems are examples of three West Coast companies who are doing a great job in building loyalty with Gen Y. Why? Because they are offering flexibility, access to top decision makers in the company, the opportunity to grow as leaders and to rotate around the company so that work stays interesting and inspiring.

I think also that it will be important for more experienced leaders to really look closely at their assumptions about their brand and the way work is being done. If you are branding your company based on employee recruitment and retention strategies from the 70’s and 80’s, then it’s time to start looking at how you are branding your company to attract and then keep Gen Y. Are you cool, clean and hip?  Are you offering Gen Y the opportunity to do service work in your community?  Does your brand to your external customers match up with what is going on inside your company? Gen Y is big on transparency, and they want to know that your message to the public is matching up with what is going on inside your organization and they want to know without any fluff or hype what they can expect once they actually walk into the doors of your company.

So, if you are someone who has the word “Chief”, “President” or “Vice President” in your title, and you are losing Gen Y talent, my question to you is “What are you doing or not doing to keep Gen Y talent around?” Sit down and take the time to answer this question, and test your assumptions about what really attracts and keeps Gen Y around. You may just be surprised at what comes up for you.

Posted in Marketing to Gen Y | 1 Comment »

Apple Learning Interchange

February 26th, 2008 by beafields

When it comes to attracting and recruiting Generation Y, I really believe that the companies that begin developing a relationship with young talent in middle school and early high school will have the leg up once these young men and women turn 21-22.

Apple is doing an amazing thing with the Apple Learning Interchange.  ALI, as it is known, is an online social network for educators. The site offers great content from simple lesson plans to a platform which allows educators and students to showcase school projects and research.   Great podcasts, projects and blogs…and of course, loaded with audio and video.  You can join the site (I joined as someone who offers a great deal of continuing education for companies), and it really just drives home again how Apple is able to get young buyers and future employees engaged at an early age.

Posted in Marketing to Gen Y | No Comments »

Freaks, Furverts and Fanfic by Andy Wibbels

February 26th, 2008 by beafields

Great post by Andy Wibbels today: Freaks, Furverts and Fanfic

With the “Anything Goes” mantra being celebrated by our online technology celebrities, with Gen X and Gen Y leading the charge, I expect more of this to be the norm rather than the let’s say “unique”.

Great reading as always…love the way Andy writes…gets you laughing and thinking and looking around.

Posted in Marketing to Gen Y | 2 Comments »

And Here Comes Texas: Prarie View A & M (Texas) Gen Y’s Shut Down Highway as They March 7 Miles to Vote on First Day of Early Voting in Texas

February 24th, 2008 by beafields

So…here comes Gen Y…just a taste of what they can do.  Very inspiring…reminds me of their parents in the 60s.

Check out the comments on Rural Votes blog

Millennial Leaders

Posted in About Generation Y, Gen Y in the News, Politics | No Comments »

Great Ad for Attracting Generation Y by HIREASE

February 24th, 2008 by beafields

So….do you think this ad would attract Gen Y?  I think so!  (In the classified for ThePilot.com today).

“No suit or tie required!  A free-flowing atmosphere where communication is open and work groups shift and morph as required, everyone has a natural sense of urgency and a customer first attitude.  Adaptable and innovative, we work hard and we play hard.  An entrepreneurial company looking for entrepreneurial minds, HirEase is looking for new members of our team.

We give 110% and actively look for opportunities to over deliver. 

Work for a company that values first the employees that make up our team;

read for yourself at:
http://www.hirease.com/workwithus.asp

Let 2008 deliver excellent opportunity for work/life balance in the Sandhills.

Posted in Marketing to Gen Y | 1 Comment »

Millennial Leaders Mentioned in Employee Evolution

February 23rd, 2008 by beafields

Jaclyn Schiff is a journalist based in Washington, D.C. She is a full-time writer for a Web site that focuses on global health issues. She has published articles (often about issues of interest to Gen. Y) in a variety of print and online publications.  She recently mentioned our work in her Employee Evolution News.

Millennial Leaders

Posted in Blogs, Future of Work, Gen Y in the News, Press Releases | No Comments »

Thinnovation: Mac Book Air

February 22nd, 2008 by beafields

Every time I think that Steve Jobs has done all he can to be innovative, here he comes again with something that makes me drool.

Tis the era of the Mac Book Air.   The ad had me the minute I saw the hand slip the sliver thin computer from a legal sized envelope.  And we all want to know why Apple is Gen Y’s most loyal brand?  Because they’ve got it goin on!

Watch the ad here.

Also…just check out the lyrics to the jingle that speaks EXACTLY to Gen Y:

Lyrics to New Soul

I’m a new soul I can do this strange world hoping I could learn a bit about how to give and take.
But since I came here felt the joy and the fear finding myself making every possible mistake

la-la-la-la-la-la-la-la…

I’m a young soul in this very strange world hoping I could learn a bit about what is true and faith.
But why don’t please trying to comunnicate finding just in love is not always easy to make.

la-la-la-la-la-la-la-la…

This is a happy end cause’ you don’t understand everything you have done wise everything so wrong

this is a happy end come and give me your hand I’ll take your far away.

[Refrain]:
I’m a new soul I can do this strange world hoping I could learn a bit about how to give and take but since I came here fellt the joy and the fear finding myself making every possible mistake

la-la-la-la-la-la-la-la…

la-la-la-la-la-la-la-la-la-la….

Posted in Marketing to Gen Y | No Comments »

Second Life Being Used for Training Purposes

February 20th, 2008 by beafields

I have recently had conversations with Margaret Regan and Sumaya Kazi about how the virtual platform, Second Life, is being used for a variety of training purposes.

When I describe Second Life to my clients, they respond by saying…Oooohhh…sounds odd.  But…as you look more closely at what companies and universities are doing, it really makes sense.  This all reminds me of the Sims Game, and my kids learned a great deal about cause and effect and making life, financial and career choices by playing the game.

So, if you want some ideas on the subject, check out these articles:

Great Article in Wired Mag on Wii and Second Life becoming a Training Simulator

Kapp Notes blog entry

Mauritius: Mauritians pioneer emergency preparedness training in second life

Posted in About Generation Y, Training Gen Y, Web 2.0 and Online Social Networks | No Comments »

The World Has Changed and It’s Not Turning Back: DK of http://MediaSnackers.com

February 18th, 2008 by beafields

“The world has changed, and it’s not turning back.”
~DK of MediaSnackers

The “new media” — Internet, mobile technology, interactive television — has redefined mass communication. While older generations are trying to learn, adapt, and basically keep up with youth in this area, Gen Y’ers are taking to all these formats seamlessly. Blogging, podcasts, and vodcasts (video blogs) are supplanting traditional channels. The speed with which these messages are delivered feeds right into the Gen Y desire for instant gratification.

But with all these advances happening overnight, training in the technology has become a must. MediaSnackers, a UK based company dedicated to helping organizations work with young people to generate new strategies and operations in social media, has risen to the challenge, incorporating the “quick bits” learning and processing style of Gen Y.  The company works with young people to train them to use the new media, as well as instilling a sense of responsibility about the global impact of their efforts.

The company’s founder is as unique as the organization itself. DK — that’s his entire moniker — knows how Gen Y’ers learn, what they expect from technology, and how the new media unleashes their creativity. The colorful UK native works within the gap between the Gen Y’ers, who are embracing this technology at the speed of sound, and their confused managers, who are still stumbling with new media.

We had the privelege last year to interview DK of MediaSnackers for The Gen Y Project (Check out their impressive 2008 pro bono project here). DK has very generously opted to not have his chapter appear in our book but to be given away as a bonus chapter to help each of you in supporting Generation Y in their development in the future.

Download the bonus chapter featuring DK of MediaSnackers here.  This is a great chapter, so thank-you DK!

Listen to the interview with DK for The Gen Y Project:

 
icon for podpress  DK of Media Snackers [63:42m]: Play Now | Play in Popup | Download

If you enjoyed this interview with DK, you are going to love the book Millennial LeadersPick up a copy today through Amazon.com.

Posted in About Generation Y, Career, Education, Entrepreneurism, Future of Work, Recruiting Gen Y, Training Gen Y | No Comments »

A Roundtable Discussion with Future Leaders in Philanthropy

February 18th, 2008 by scottkwilder

A Roundtable Discussion with Future Leaders in Philanthropy

The perceived leadership shortage facing the non-profit sector is arguably its hottest topic — referenced, researched, and studied consistently. As one of the founding editors of Future Leaders in Philanthropy (FLiP), a special project of onPhilanthropy that connects young professionals in this sector to resources and each other, I had the opportunity to gather thoughts on this issue from those who are expected to eventually take the reins.

I asked my colleagues, FLiP editors Will Schneider, Anastasia Hagan, Elisabeth Anderson and Lyndsay Reville, to participate in a roundtable discussion and get their take on the leadership shortage — as they see it and as discussed with other young professionals.

As consultants with Changing Our World Inc., we have the unique opportunity to come into contact with various non-profits and consequently, have a birds-eye view of their everyday needs. We each have between three to five years of experience with clients across all areas of the sector, from health care and education to social service organizations. Elisabeth, in particular, gave us the perspective from the grantmaking side of things.

Divine Tabios: To begin the conversation, do you think your clients, or other nonprofits that you are familiar with, recognize that the leadership shortage is looming?

Will Schneider:  It’s all over every publication, and every survey proves it - we are coming up on a leadership gap.

Anastasia Hagan: While I do not think that nonprofits necessarily realize that there is a large leadership shortage looming (in terms of scope), I do believe that they are preparing for change with the next generation.

Elisabeth Anderson: I come to this from a somewhat different perspective, as I work with corporate foundations and contributions programs, helping them to be strategic with their social impact initiatives.  The leadership issue is apparent just by looking at what corporations want to fund and what nonprofits want funded.  Nonprofit capacity building, including staff development and training, is huge.  Nonprofits are functioning more like businesses, and companies want to invest in the resources that help grantees operate efficiently.  There are no stronger internal resources than the people in positions of nonprofit leadership.

Divine: More importantly, do you think they are prepared for it?

Elisabeth: Somewhat.  Positively, I am encouraged by the incredibly smart, energetic, and dedicated young people streaming into the philanthropy world.  The problem seems to be in establishing and implementing the leadership-focused vision of nonprofits.  I believe funders and nonprofit grantees alike can do a better job of thinking long-term about leadership.  Instead of focusing on a one-off staff development program at a nonprofit, for example, a funder might sit down with a grantee and talk about overall leadership goals five, ten, twenty years down the line and then figure out how they can get there.

Will:  Anyone can see a problem coming, but the true leaders are acting on it. Nonprofit recruiting has never been the same as for-profit, and it never will be. Most nonprofits don’t hire at a fast enough pace to justify recruiting at colleges and universities. However, there are Web 2.0 methods of putting together a network of future leaders that shouldn’t be ignored.

Anastasia: I think today’s nonprofit leaders value the insight and the creative approaches of the next generation and are preparing them to take a leadership role in the future.

Divine: As someone who communicates with other young professionals in the sector through FLiP, what’s the buzz about eventually filling these positions?

Will: Young people realize that, shortly, they are going to be called upon to fill very influential roles. The up-and-comers are expanding their personal networks, taking classes, and in general trying to prepare themselves to step right in with very little transition time. Many are trying to establish their own nonprofits to fill that need.

Elisabeth: I think the buzz is more positive than not.  Philanthropy is ever more professionalized, and as more students have the opportunity to pursue grantmaking and fundraising earlier in life, the earlier they’ll be poised to take on leadership roles.  Still, you can’t have a conversation about nonprofit leadership without bringing up the inevitable issues of lifestyle and compensation.  As it stands today, being a nonprofit leader often requires financial and time-oriented sacrifices.  If that climate doesn’t improve, there will certainly be effects on the leadership pool.

Lyndsay Reville: Young professionals in the sector are incredibly driven and are excited about the opportunities ahead of them.   They take advantage of the impact of digitalization on the sector by reading and writing for blogs and being active in online social networks.  We are developing a network of our own with current leaders in the sector and our peers.

Divine:  Do you think young professionals are in the mindset to take on “Founder’s Syndrome”?

Elisabeth: Absolutely.  If there’s anything young professionals bring to the table, it’s fresh and creative energy.  Founder’s Syndrome is real, but I know that the old guard is increasingly interested in the perspectives of their junior staffs.  You can’t run a nonprofit today without addressing technology infrastructure, for example.  Beyond that, more and more nonprofits are seeking to use digital media to generate attention and dollars to their organizations.  Who’s savvy about that stuff?  Junior staffs.  The millennial perspective is critical to keeping causes current, and leaders know that.

Will: And as I said, a lot of young people are responding to that by founding their own nonprofit organizations. I think many of them would benefit by working for the larger, established nonprofits for a few years. There is a reason some of these nonprofits have been around, and by working for the best you can learn which qualities and structures to emulate.

Lyndsay: Founder’s Syndrome will be a difficult problem to solve since young professionals could learn a lot about the history and the progress an organization has made, but young professionals also represent the change that most founders are resisting. 

Divine: What are young professionals doing to “prepare” to lead organizations?

Elisabeth: They are going to school.  For fundraising.  And grantmaking.  Who would have thought?!  Some of the most common searches we see on the FLiP site are for “degrees” and “programs.”  People are directed to our site after Googling things like “MBA vs. MPA” and getting FLiP as a search result.

Will: I hear more and more about MBA programs with nonprofit concentrations. Universities are realizing that young business people are beginning to accept positions all over the non-profit world and the leading MBA programs such as NYU, Columbia, Harvard, and Yale are offering programs to fit their needs.

Divine: What do you think are the main differences in outlook between current leadership in nonprofits and young professionals in this sector?

Elisabeth: I see it mirroring the outlook differences between the generations in general, somewhat irrespective of nonprofit relationships.  Regardless of training, the millennial workforce is more digital, global, and message-savvy than any other.  That’ll carry forward in their work.  What I think we can learn from current leadership is to not lose sight of the power of real relationships not the faux-relationships we build in cyberspace (which have their value, to be sure), but the real ones.  Philanthropy remains a people’s endeavor.

Anastasia: Today, young professionals don’t look at the amount of years that they have been working in the sector as valuable, but the experience they have had in their work that gives them the ability to lead an organization.

Will: Current leaders entered into a sector that was largely unknown and unregulated. They have developed the nonprofit world into a massive piece of the United States economy that is being watched very closely by the government and by the media. It will be our job, as young leaders, to pick up where they left off and use this increased attention to better achieve our organizations’ missions. Whether we succeed or fail, it will be on a much bigger stage, and it will be under a much more powerful spotlight.

Posted in Marketing to Gen Y | No Comments »

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